Work in action
Projects Over the Years | Events/Fundraising | Design/Creative
Video Gallery
Here are some samples of marketing videos that was created to promote events. You can see footage of the markets and how successful
they were.
Creative Design & Production
JA Design (Jami Anson) brings a sophisticated, end-to-end approach to design and creative production that blends technical mastery with strategic storytelling. With over three decades
of professional photography experience and advanced expertise in Adobe Suite, QuarkXPress, and print production, we have led creative projects from concept through completion across print, digital, and experiential platforms.
These capabilities span website management
and social media marketing across major platforms, along with branding, press releases, media outreach, email campaigns, and promotional collateral.
●For Design Portfolio CLICK HERE .
●Press, Publications and Books Portfolio
CLICK HERE.
Event Leadership & Management
Event leadership blends strategic vision
with creative and operational excellence, and JA Design brings more than three decades of experience delivering impactful, cost-effective events. At Walkway Over the Hudson, Jami Anson (JA Design) personally directed 34+ annual events ranging from intimate gatherings to major regional festivals attracting over 26,000 attendees, overseeing all aspects from concept and budgeting to logistics, sponsorships, staffing and post-event evaluation.
Our work with organizations such as World Peace (UN NGO), the U.S. Chess Federation, and major Hudson Valley festivals has elevated brand visibility, strengthened community engagement, and advanced organizational missions through well-executed, high-profile experiences.
●Walkway Over the Hudson Portfolio
CLICK HERE.
●ARC Putnam NY Portfolio CLICK HERE.
●Always There Portfolio CLICK HERE.
●World Peace Portfolio CLICK HERE.
●US Chess Federation Portfolio
CLICK HERE.
●Events (Other) Portfolio CLICK HERE.
Fundraising & Donor Development
JA Design is also a seasoned leader in fundraising and donor development, known for cultivating lasting relationships with donors, sponsors and community corporate partners.
We have successfully secured funding from local, state, and national programs — including DASNY, PTNY, and various New York State agencies — while designing creative corporate partnership programs that align with organizational goals.
●Board/Affiliated Related Portfolio
(Includes: People's Place Angel Food East, Highland Educational Foundation, Plattekill Historical Society, Hudson Valley Rail Trail, Highland Educational Foundation, Kingston Kiwanis, Highland Rotary Club, Edible Arrangements)
CLICK HERE.
Grant Writing
JA Design's expertise spans grant writing, legacy giving, strategic sponsorships, and comprehensive fundraising development, consistently delivering innovative solutions that strengthen revenue streams, deepen donor engagement, and advance long-term organizational impact.
Our multidisciplinary approach —
combining data-informed development strategies with inspired storytelling and community-centered marketing—ensures that organizations not only reach new possible grants, but also sustain meaningful connections that advance mission and impact.
Corporate Partnerships
Obtaining corporate partnerships requires a strategic blend of relationship-building, brand alignment, and measurable value creation — an approach exemplified by JA Design throughout this distinguished career. Drawing on more than 35+ years of nonprofit and events leadership, we have successfully cultivated corporate partnerships by aligning mission-driven goals with corporate social responsibility priorities, sponsorship visibility, and community impact.
Our experience leading large-scale events, directing grant development,
and expanding revenue streams for prominent institutions such as Walkway Over the Hudson demonstrates her ability to translate organizational vision into compelling partnership opportunities. By integrating strategic planning, creative storytelling, and
multi-agency coordination.
●Walkway Over the Hudson Portfolio CLICK HERE.
Marketing
JA Design builds long-term, mutually beneficial relationships that enhance funding stability, elevate brand presence, and deepen community engagement for both nonprofits and corporate partners. Marketing and development are most effective when they work in tandem to amplify mission, drive revenue, and build lasting relationships. With more than three decades of leadership in nonprofit advancement, we have integrated strategic marketing, brand development, and creative direction to strengthen fundraising outcomes and organizational visibility.
By crafting compelling narratives, leveraging high-impact events, and aligning donor engagement strategies with clear messaging, we have expanded audiences, increased philanthropic support, and reinforced long-term
donor loyalty.
Branding & Communications
Branding and communication are central to building trust, clarity, and emotional connection. JA Design has consistently leveraged both to elevate mission-driven organizations.
With deep expertise in brand development and creative direction, we shape cohesive identities that authentically reflect organizational
values while resonating with diverse audiences.
Through strategic messaging, visual storytelling, and integrated communication across media platforms, we have strengthened public perception, increased visibility, and unified stakeholders around a shared purpose.
Jami’s ability to translate complex missions into compelling, accessible narratives ensures consistent brand expression and meaningful engagement, reinforcing credibility and
long-term impact.
●For Design Portfolio CLICK HERE .
CRM Management
Effective CRM management is essential
to driving informed decision-making, donor retention, and sustainable growth, and it has been a key component of JA Design's development and engagement strategy.
We have utilized CRM systems to organize
and analyze donor, sponsor, and stakeholder data, enabling targeted communications, personalized stewardship, and accurate tracking of fundraising and partnership performance.
By integrating CRM insights with marketing and development efforts, we ensure consistent follow-up, strengthened relationships, and data-driven strategies that improve efficiency and maximize revenue while supporting long-term organizational goals.
Stakeholder & Community Engagement
Stakeholder and community engagement are foundational to sustainable organizational success, and JA Design has consistently prioritized inclusive, relationship-driven strategies to strengthen both. By fostering meaningful connections among donors, corporate partners, board members, volunteers, public agencies, and local communities, we create shared ownership
of mission and impact. Our experience leading high-profile events and community-centered initiatives has enabled her to convene diverse audiences, encourage collaboration and build trust through transparent communication and authentic participation.
Grounded in deep commitment to the Hudson Valley and informed by decades of nonprofit leadership, JA Design's approach ensures that stakeholders feel valued, heard, and actively invested, resulting in stronger alliances, increased engagement, and lasting community impact.
●Walkway Over the Hudson Portfolio CLICK HERE.
Operational & Strategic Expertise
JA Design brings extensive operational and strategic experience encompassing budget management, operational planning, project execution, and performance measurement. Throughout JA Design's career, we have consistently grown organizational assets, improved efficiency, and expanded program
reach while maintaining strong fiscal discipline and cost-effectiveness.
Our background includes significant experience in historical preservation, archiving, and cultural program initiatives, ensuring both stewardship and innovation. Highly skilled in leadership and project time management, we excel at navigating complex initiatives under tight deadlines, proactively solving problems and implementing effective solutions to achieve measurable results.
Team Leadership & Budget Management
Team building and budget management are core strengths reflected throughout JA Design’s leadership in the Hudson Valley nonprofit and cultural sectors. We build and mentor high-performing teams of staff, interns, and volunteers, fostering collaboration, accountability, and shared purpose to successfully execute large-scale events and strategic initiatives. With strong fiscal oversight, we also align budgets with organizational goals to maximize resources while maintaining operational efficiency.
Our extensive regional network — spanning government agencies, nonprofits, and corporate partners — enhances collaboration and opportunity, while JA Design's strong interpersonal skills enable us to work effectively with executive leadership, boards, political leaders, sponsors and community stakeholders. Her deep knowledge of the Hudson Valley and trusted professional relationships further strengthen team cohesion, regional impact, and long-term sustainability.
Government & Multi-Agency Coordination
JA Design brings extensive nonprofit and event leadership experience, with a proven ability to coordinate complex, multi-agency initiatives. We excel at navigating permitting, paperwork and logistics while working closely with law enforcement, first responders, fire departments, security, government officials, parks staff, and elected leaders.
Our track record — spanning regional nonprofits, cultural institutions, and national media —demonstrates skill in aligning diverse stakeholders, driving strategic planning, brand development, and operational execution to maximize community engagement and public impact. Leadership roles at Walkway Over the Hudson and regional boards highlight our talent for building partnerships that strengthen organizations, increase visibility, and deliver measurable results.
●Walkway Over the Hudson Portfolio CLICK HERE.
Public Relations
JA Design is a strategic public relations leader with deep experience driving visibility across magazines, news outlets, online media, social platforms, television, podcasts, radio and blogs. We have secured and managed multi-channel coverage that elevates brands, amplifies mission-driven stories, and engages diverse audiences. Known for crafting compelling narratives and building strong media relationships,
As a design / marketing team, we seamlessly integrate PR with marketing and events to generate sustained attention, expand reach, and deliver measurable public impact.
●PR Portfolio Gallery CLICK HERE.
●Press, Publications and Books Portfolio CLICK HERE.
Social Media
JA Design is a results-driven social media strategist who leverages digital platforms to build community, amplify brand voice, and drive engagement. We create compelling, mission-aligned content across social channels, translating events, stories, and campaigns into shareable moments that grow audiences and extend reach. With a strong eye for storytelling and analytics, The design team uses social media to strengthen visibility, deepen public connection, and support measurable organizational goals.
●Social Portfolio Gallery CLICK HERE.
Photography & Digital Media
Jami L. Anson (JA Design) personally is a professional, award-winning photographer with extensive experience capturing portraits, events, weddings, products, and landscapes. Known for
a strong visual eye and refined storytelling, she creates imagery that is both artful and purposeful—elevating brands, preserving meaningful moments, and conveying authenticity. The photography blends technical expertise with creative direction, delivering polished visuals
that resonate across marketing, editorial, and personal applications.
●Photography Portfolio CLICK HERE.
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